Written by Devon Tingle
Owner of Devsigns llc, Creative Entrepreneur, Graphic Designer
Let me tell you about the work that goes into graphic design and the steps a graphic designer takes to get you your finished design project. Design is a very creative process, and each project is unique. It involves research, brainstorming, collaboration, and technical skills. A graphic designer takes these steps to produce a successful design project, but here's a glimpse into the steps I usually take:
1. RESEARCH: Before starting a project, I research my clients target audience, industry, and competitors to understand the client's needs and expectations. This helps me to deliver a relevant and effective design.
2. BRAINSTORM: I brainstorm and come up with ideas. This often involves researching, observing the environment, and thinking about the message I want to convey. I sketch out concepts either by hand or using my deisgn software, Adobe Creative Cloud Applications. I start to develop visual elements. Also remembering the main elements to graphic design.
3. CONCEPTUALIZATION: Once ideas and concepts are gathered, I start brainstorming to develop a cohesive and strategic concept. They eliminate irrelevant ideas and select the most suitable concepts for the project.
4. DESIGN: I start designing. I create a series of concepts (1 to 3 conepts depending on what graphic designer tier charge they chose. I make mockups in various software like Adobe Illustrator, Photoshop Indesign to name a few. While deisgning I consider factors like balance, color, contrast, and readability to ensure the design is visually appealing and easy to understand.
5. PRESENTATION: I then make a presentation that presents the concepts in a way that my client can see the concepts in real life situations. For example If it's a logo I will present logo on items that are in my clients industry. I also include the why I made the choices I made. Details about type of font and even their brand story and values. During this stage a client will chose a concept that best fits their needs.
5. FINALIZATION: After the design is finalized, the layout, colors, and other details. I start working on color correction, alignment and any necessary revisions based on the client's feedback and preferences. I ensure that all elements are harmonious and that the design aligns with the brand's identity.
6. FINAL DELIVERY: I review and present the FINAL design to the client. I answer any questions, provide feedback, and make any last-minute adjustments.
In summary, graphic design is a complex and meticulous process that involves numerous steps to create visually appealing and effective designs, that involves brainstorming to finalizing the project. A graphic designer puts in a lot of time and effort to create stunning and effective designs. And the result is always worth it to deliver a high-quality and satisfying design.
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